Vigilantes Cleaning Out The Wound Essay - 1949 Words

Do you believe in vigilantism? Do you believe in criminals and outlaws being punished for their crimes in the name of justice? What if you knew someone who was so close to you, you would do whatever it took to find those responsible for the pain they caused and punish them in the name of justice. Would you walk down the path of a vigilante and help bring about an end to their tyranny? Vigilantism can be looked at as crime if you look at it in a negative way, or it can be looked at in a positive way. Many vigilantes help make the world a better place every day by doing away with the evil people in this world who kidnap, rape, murder, and loot people in the streets. Vigilantism is justified because the vigilantes help make the world a better†¦show more content†¦Neo- vigilantism includes many different varieties of vigilantism such as neighborhood crime and subway patrols, border security groups, and also bounty hunters who can sometimes be hired to catch wanted criminals and fugitives for a price. A group called the Guardian Angels was formed in February 1979 in the Bronx and these were vigilantes who looked after the people in the subway carts of New York. When they spotted trouble or anyone in danger, they would intervene and help resolve the situation. The Guardian Angels is still around today and is a much decorated vigilance committee and has been acknowledged by the president on several occasions. In the 1980s, vigilantism began to spring up in many places, especially in Third World countries in the form of Death squad paramilitaries. A new kind of vigilantism was brought about in the 1990s and it was known as cyber- vigilantism. Cyber- vigilantism was composed of people who go after sexual predators, terrorists, and copyright infringers on the internet. The history of vigilantism has made many appearances throughout American history and has played a major role on many occasions. Many criminals, outlaws, and terrorists have been carless and found themselves in the clutches of vigilantes across the United States. Together, they have all made a difference in the lives of people who have been closeShow MoreRelatedThe Case of Malcolm Farley1275 Words   |  5 Pagesair, vigilante groups came up but still the culprit otherwise named the fox was scot-free and continued with his criminal acts. Fox continued to unleash his terror in many towns despite his profiling by the police. He went into other towns like Tring, Cheddington, Leighton Buzzard and Milton Keynes (Malcolm, n.d.). In April 1984, in Linslade, Leighton Buzzard, a 74-year-old woman became the first victim of the Fox. This woman went to bed at around 9PM and after reading for an hour she put out theRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesbrutally repressive regimes that actively promoted or systematically engineered the massive episodes of rape, oppression, and genocidal killing that were major offshoots of a second global conflict in the early 1940s. The barbarous treatment meted out to tens of millions of men, women, and children in a decade that marked the nadir of recorded human history provided much of the impetus for a worldwide resurgence of human rights activism, agitation, and legislation that came to be centered in the

The Kite Runner By Khaled Hosseini - 1505 Words

Symbology is defined as objects, characters, figures and colours use to represent abstract ideas or concepts (sparksnotes.com). For example the symbol of peace is merely a universal sign used in different communities for no war or hate. A symbol in literature brings out a characters personality and pinpoints their significance in the book. A symbol also grabs the reader’s attention which makes them think yet, keeps them in suspense at the same time. In The Kite Runner by Khaled Hosseini, a miraculous writer that continuously throws foreshadowing and flashbacks at the reader, portrays the use of symbols in an extraordinary way. Therefore, In the Kite Runner symbolism is portrayed through the pomegranate tree, the flying kite and the cleft lip. One of the several symbols listed in the book is the pomegranate tree. It represents the climax at which Hassan and Amir bonded together but also the breaking point of when they drifted apart from each other. The author mentions several settings which take place at the pomegranate tree of either the boys around the tree or on it. The first time the tree is introduced to us is when Amir tells the reader that â€Å"one summer day, I used one of Ali’s kitchen knives to carve our names on it: â€Å"Amir and Hassam, the sultans of Kabul.† Those words made it formal: the tree was ours.† (Hosseini, 27) This exemplifies the â€Å"bromance† between Amir and Hassan. That their intimacy and bond was official and no one could have broken it. The tree symbolizesShow MoreRelatedThe Kite Runner, by Khaled Hosseini883 Words   |  4 Pagesregret from past encounters and usually feel guilty and bitter about the situation. The Kite Runner, by Khaled Hosseini, revolves arou nd the theme of redemption. Redemption can be used as a cure for guilt. Throughout the novel, the author shows that redemption requires some sort of sacrifice and the only way that is possible is if you can forgive yourself from the mistakes you have made in the past. Khaled Hosseini effectively portrays redemption through motifs such as rape, irony and flashbacks, symbolismRead MoreThe Kite Runner By Khaled Hosseini1651 Words   |  7 Pages  Ã‚  Ã‚   The novel â€Å"The Kite Runner† by Khaled Hosseini describes the life of a boy, Amir. Amir’s best friend and brother (although that part isn’t known until towards the end), Hassan, plays a major role in Amir’s life and how he grows up. Hosseini portrays many sacrifices that are made by Hassan and Amir. Additionally, Amir seeks redemption throughout much of the novel. By using first person point of view, readers are able to connect with Amir and understand his pain and yearning for a way to be redeemedR ead MoreThe Kite Runner By Khaled Hosseini1655 Words   |  7 PagesSarah Singer Major Works Data Form Title: The Kite Runner Author: Khaled Hosseini Date of Publication: 2003 Genre: Historical Fiction Historical information about the period of publication: Since the September 11th attacks in 2001, the United States has been at war with Afghanistan. Their goals were to remove the Taliban, track down those in charge of the attacks, and destroy Al-Qaeda. Biographical information about the author: Khaled Hosseini was born in Kabul, Afghanistan, in 1965. HIs motherRead MoreThe Kite Runner by Khaled Hosseini1098 Words   |  5 PagesIn The Kite Runner by Khaled Hosseini, we learn a lot about Amir the main character, and Hassan his servant/brother. In the beginning Hassan and Amir’s relationship was one of brotherly love despite the fact that Hassan was a Hazara and Amir a Pashtun. Back in the 1970’s race and religion played a big part in Kabul and these two races were not suppose to have relationships unless it was owner (Pashtun) and servant (Hazara). Baba Amir’s father had an affair with Hassan’s mother, but it was kept aRead MoreThe Kite Runner by Khaled Hosseini1313 Words   |  5 Pagesis not unique to just J.K. Rowling. Khaled Hosseini also incorporates life experiences into some of his novels. A prime example of this is The Kite Runner. The storyline of this novel reflects his past to create a journey of a young Afghanistan boy, whose name is Amir. This boy changes drastically throughout his lifetime from a close minded, considerably arrogant boy to an open hearted and minded man. This emotional and mental trip is partially based on Khaled Hosseini’s own life. Throughout Hosseini’sRead MoreThe Kite Runner By Khaled Hosseini1050 Words   |  5 Pagesâ€Å"There is a way to be good again.† (Hosseini 334). This quote given by Rahim Khan to Amir holds a great amount of force and symbolism. In theory, this quote symbolizes the beginning of Amir’s path to redemption. The eye-opening Kite Runner by Khaled Hosseini tells about the struggles of Afghanistan before and during the Taliban, and one’s struggle for redemption and acceptance. With regards to the opening quote, some see Amir’s actions as selfish. However, others may believe that Amir truly changedRead MoreThe Kite Runner By Khaled Hosseini1583 Words   |  7 Pagesnovel the Kite Runner by Khaled Hosseini, Amir, the main character, shares his thoughts and actions due to his poor decisions. The problems he encountered were all because of the sin committed in his youth. His sins taunted the beginning of his life and gave him a troublesome memory full of guilt. As the novel continued, Amir attempted to disengage the memory of his sin and forget about it. Amir then faced the long bumpy road to redemption. Khaled Hosseini’s novel the Kite Runner is about sinRead MoreThe Kite Runner By Khaled Hosseini1908 Words   |  8 Pages​In the novel, â€Å"The Kite Runner†, written by Khaled Hosseini, was taken place in Afghanistan during the 1970’s to the year of 2002. Many historical events happened during this time period and Hosseini portrayed it into his novel. Kabul, the capitol of Afghanistan, was a free, living area for many Afghanistan families to enjoy the life they were given. Until one day, Afghanistan was then taken over and attacked. In the novel, Amir, the protagonist, must redeem himself and the history behind his actionsRead MoreThe Kite Runner, by Khaled Hosseini871 Words   |  4 Pagesthat person is trying to fix that mistake. This also applies to the novel The Kite Runner. The story revolves around the main character Amir, and his childhood friend, Hassan. After Amir came to America with Baba, his father, he still regrets the things he had done to his childhood friend. H e left Hassan getting raped by Assef in a small alley in 1975. Thereafter, Amir always feel regret and seeks for redemption. Hosseini -the author, argues that redemption can be achieved by helping others, teachRead MoreThe Kite Runner By Khaled Hosseini2522 Words   |  11 PagesIn The Kite Runner, Khaled Hosseini creates an awareness and humanization of Afghanistan as a nation and as a culture. Through a postcolonial perspective, the main character, Amir resembles the internal conflicts and external tribulations that a country and its citizens’ face when living in a war-torn region. Postcolonial criticism offers a unique perspective by highlighting the destructive events that lead to death and misery, rather than glorifying the exploratory nature of colonists as they

Case Study for Marketing and Communications of Apple iPhone 7

Question: Discuss about the Case Study for Marketing and Communications (Marketing Plan of Apple iPhone 7). Answer: Executive Summary Apple Inc. is one of the most reputed brands in the history of Smartphone market. With the help of its I-Phone product, the company becomes one of the leading organizations in the modern day environment dominated extensively by the technologies. The huge impact in the contemporary Smartphone industry makes I-Phone the bestselling product as part of Apple. By considering the enormous demands in the particular market, the yet-to-be-announced iPhone 7 by the Apple family would be critically prioritized as part of forming the overall report. The paper will be importantly comprised of developing a suitable understanding regarding the associated marketing plan for iPhone 7 to gain the validity of the intended processes. It is believed that the newly innovative product designed by the company will set a major trend in the market of Smartphone to provide a significant competitive impact on its rival competitors like Samsung. This particular fact leads this paper to investigate the potential marketing approaches and criteria supporting the launch of iPhone 7 in the specifically chosen market. Company Overview: Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on 1st April 1976 for developing and selling personal computers. The company was incorporated as Apple Computer, Inc. on January 3, 1977. Apple was renamed as Apple Inc. on January 9, 2007, for reflecting its shifted focus towards consumer electronics (Apple. 2016). The Headquarter of the company is in California. Apple Inc. has 9 products along with 7 services and 378 retail stores across the globe. The organization has 478 Apple retail stores in 17 countries as of 2016. Although the prime attraction of the company is i-phone, it has other products including Apple Watch, Apple TV, iLife, iWork, Mac. Apple has accumulated total US$233.715 billion revenue in 2015, and the total asset of the company is US$305.277 billion as of 2nd quarter of 2016 (Apple. 2016). Apple Inc is an American multinational organization that designs and sells consumer electronics, computer software, and personal computers. The company is best known for their hardware products including Mac computers, the iPod media players, the i-Phone Smartphone and the i-Pad tablet computer (Jun and Sung Park 2013). The consumer software of the company involves the I-OS operating systems, iTunes media browser, and the Safari web browser. In recent years, the organization has been facing several challenges in expanding business in the international platform. With the involvement of the strategic implementation, the organization has been trying to enhance its business opportunities in the global platform. The organization has been planning to launch their new I-Phone 7 across the globe (Galmarini et al. 2013). Current Marketing, analysis By analyzing the current market statistics, it can be assessed that the organization has been obtaining profits from each product section including Mac computer, iPod, I-Phone, I-Pad, and others. In a recent business report, it has been published that increasing demand of I-Phone would ensure 100 million by 2013 (Tsai and Chang 2013). Although the company has been facing huge competition from Google and Microsoft, the organization has been trying to improve their technology to gain competitive advantages in the global market. Apple is worlds largest information technology company by total assets that engages large demographic markets for obtaining adequate revenues. It became the first U.S organization to be valued at over US$ 700 billion (Kim, Kim and Chen 2012). The company employs 11,000 permanent full-time employees as of July 2015. The organization consists of 478 retail stores in 17th company as of March 2016 (Apple. 2016). In recent years, the organization has been expanding their business in the large demographic areas for gaining competitive advantages. By analyzing the annual business report, it can be identified that Apple has accumulated total annual revenue of $233 billion for the fiscal year ending in September 2015 (Bergvall-Kareborn and Howcroft 2013). Hence, it can be assessed that the organization has successfully run its business in the international platform for the assets maximization. SWOT analysis: Strengths Apple is recognized as a brand that always keeps their promise. Therefore, it possesses strong brand equity. Innovative thought process allows Apple to develop unique products. Apple iPhone utilize most updated and advance for of software. This allows Apple to create very user friendly devices Weaknesses All the Apple products are very costlier as compared to any other competitors. As a result, it restricts many people from purchasing the product. iPhone maintain a consistent design. Therefore, it lacks variety to attract more customers. Opportunities The popularity of the smart phone is growing every day. It provides huge potential market for Apple to penetrate. Currently, iPhone has restricted its business in the urban areas. Therefore, there is still lot of market are there for Apple to cover for the business expansion. Threats Android operating system is the most obvious threat for Apple. Google has able to create massive impact on the businesses of the mobile worldwide. Several other organizations like Samsung, Motorola, etc. are also created huge impact on the mobile businesses. Table 1: SWOT analysis (Source: Leavell and Cooper 2016) PESTEL analysis: Political Over the years, Apple has able to generate huge amount of popularity all across the world. It increases the amount of corporate taxation for the company, where inequality in income has become one of the major political issues. Apples production unit heavily depends on the lower cost in China. Therefore, if China faces any political disturbance, it will definitely affect the business process of the organization. Economical Increase in the labor cost in China can take the cost advantage away from the Apple product. Increase in the exchange rate can also increase the price of the iPhone even further. Stagnant income of the middle class people can also create huge amount of impact on the businesses of the Apple. Social Apple still does not have strong emotional attachment with the people of Africa. Therefore, it affects the businesses of the organization. There is also ethical concern about the manufacturing process of Apple in China. Technological Immense competition in the mobile industry has enforces Apple to improve its technologies in continues manner. Growing variety of the smartphones reduces the demand of the iPhone to a certain extent. Growing security threat is also inducing organization to improve the security of the operating system. Environmental Disposal of the damage devices is one of the prime environmental issues of the Apple. Manufacturing effect on environment is also another growing environmental issue that Apple has to face. Legal iPhone has recently entered into the sector of highly regulated financial services through Apple pay. Therefore, organizations have to face additional rules and regulation. Furthermore, increase security threat has influenced government to implement more rules and regulation that Apple has to maintain in order to maintain its business in proper manner. Table 2: PESTEL analysis (Source: Bonk 2015) Objectives: The prime objective of the organization is to maximize its profit by creating groundbreaking products including I-Phone, I-Pad, MacBook etc. The organization offers wide range of premium products at premium prices (De Mooij 2013). Apple believes in aggressive pricing, as it allows the organization to uphold large market share and high profit margins. Apple focuses on the team building culture for upholding enhanced workflow design at the organization. In recent years, the organization has been trying to launch I-Phone 7 in the market. The previous versions of i-phone have already attracted a huge number of people in the society (Levinson 2012). By launching this particular product in the market, the organization would experience profit maximization in the business. Although the organization believes in the aggressive pricing model, the competitive market situation has created difficulties for them to retain that pricing system in the business. SMART objective: Specific Increase the popularity of the iPhones all across the globe. Improve brand strength even further. Measurable Increase sales by up to 10% Increase satisfaction level of the customer by 25% Achievable Motivate potential customers to purchase iPhone7. Improve customer service process to enhance the motivational level of the customers. Relevant Target untouched rural markets from all across the world in order to enhance the sales volume Implement effective marketing strategy to attract new customers. Time-bound Prime focus will be to increase the sales volume within three months after the launch of the iPhone7. Table 3: SMART analysis (Source: Bergvall-Kareborn and Howcroft 2013) Strategy Segmentation, Targeting and Positioning (STP) Strategy and Segmentation: In the segmentation methods, the organization focuses on the characteristics of the customers in the society. Apple mostly targets business professionals as their primary customers. By launching the Apple I-phone 7, the organization tries to engage the business professionals, teenagers, and people from higher-middle class society (Armstrong et al. 2014). Moreover, the organization would engage the geographical segmentation along with systematic behaviors for the enhancement of the segmentation methods. Targeting: The market profile for new I-phone 7 will target both domestic and international customers. Apple specially targets high and middle class society for their product promotion (Zhiqiang 2013). The CEO of the organization has discussed that I-phone 7 will be packed up with attractive features including high performance, enhanced camera and better display. Consequently, they are going to target the age group of 25-30 year for the promotion of products. Positioning: Apple i-phone 7 tries to employ I-phone 7 to meet the requirement of loyal customers in the society. However, the marketing team has decided to engage new customers for I-phone 7, as it would facilitate them in expanding business opportunity in an efficient manner (Dwyer and Priluck 2012). The organization will be positioning their market based on the aggressive marketing strategy. Figure 1: STP analysis (Source: Rosenbloom 2012) Ansoff matrix: Existing New Existing Penetration: In order to penetrate in the existing market, Apple will have to implement innovative pricing strategy, changing the packaging style, highlights the alternative use and add minor features so that it can able to penetrate the existing market in a much more effective way. Product development: As mentioned above, Apple has to face huge amount of competition to maintain its position in the market. Therefore, Apple has to invest more on the product development process to offer innovative products to the new customers. Otherwise, it will be very tough for Apple to attract new customers. New Market development: As mentioned earlier, Apple is to become a popular brand in the rural areas. In fact, Apple has very limited penetration power in the markets of Africa. Thus, Apple has to implement email marketing, mobile marketing to develop market for the product iPhone7. Diversification: Apple as a brand always provides unique products so that customers can able to recognize easily. In case of iPhone7, it will not be a difference. Thus, Apple has to provide unique features as well as has to implement innovative marketing strategy so that customers can able to recognize the product easily. Table 4: Ansoff matrix (Source: Darroch 2014) Tactics Action: Tactics are based on implementing the proposed marketing plan in an adequate manner. In the case of launching the iPhone product into the market, Apple must need to develop an integrated marketing communication tactics and shape up relevant actions for the suitable implementation (Civi 2013). To execute the tactics successfully, the managers of Apple must need to play the primary responsibility. Such responsibility would initially include establishing the superior 7P Marketing Plan for developing the effective concepts related to the product, place, price, and promotion. 7Ps of iPhone: Product iPhone is the highest rated mobile product available in the world market. Apple will have to strive for innovative design, seamless integration in order to maintain its position in the market. Apple will also have to focus on the quality of software and hardware to attract more customers. Price Apple will have to maintain its aggressive pricing structure in order to maintain brand value in the market. Apple will have to implement installment and other payment scheme in order to become popular in the rural market as well. Promotion Apple can provide different types attractive promotional offers to encourage customers to purchase Apple products. Apple has to utilize innovative marketing strategy like mobile app, online, social media in order to enhance popularity in the market. Place Apple will also have to develop its presence in the rural areas to grab the unaffected market. Apple will have to focus more on the development of the first party store, as it will allow Apple to have direct communication with the customers. People In the absence of their iconic figure Steve Jobs, Apple will have to focus more on the development of the effective management that are capable of motivating employees to give their best for the organization. Apple also has to train their employees so that they can able to work in an effective manner. Physical evidence Apple will have to provide adequate information to manage the queries of the public in an appropriate way. Apple will have to provide more focus on the reviews of the users, as it can induce many people to purchase the product. Processes Apple has to improve its online and in-store delivery process to increase the satisfaction level of the customers. Apple will have to use its previous sales data in order to identify the future requirements, which will allow maintaining the operational process in a much more effective way. Table 5: 7Ps of marketing (Source: Kusumawati et al. 2014) Budget: The overall budget of the marketing plan largely influenced by the main media plan adopted for launching the new product into the target market. Therefore, the marketing managers and decision-makers of the company should need to provide importance on selecting the right media for facilitating the launch and reaching out the extended customer base (Son, Lee, and Kim 2015). Since Apple has efficiently invested in the primary marketing channels for coming up successfully with its products to the customers and placing them in the point-of-purchase, it needs to think more positively about the technologic advancements over the future years. The company, in this case, should need to include the product promotion and sales through its website, exclusive mobile carrier websites, and the retail stores located in different parts of the world (Kotler et al. 2015). By considering these facts, a suitable table can be formed for representing the overview of the marketing budget. Budget Plan for Apple Inc. (Figures in Millions of $) Business: Publications 241 Television 88904 Consumers: Magazines 6753 Newspaper 2441 Internet 436 Radio 3071 Outdoor 11838 Total 113684 Changes from 2016 to 2017 40% 8. Control: Controlling is one of the most important parts for shaping up the tactics and actions as part of the marketing plan to ensure the marketing aims and objectives are met adequately. Therefore, the marketers and managers should need to arrange monthly meetings with the board of directors to discuss the current progress of the actions employed. The basic aim of developing the meeting is forming a suitable proposal for the continued marketing efforts, and the adjustments should be considered by the marketing approaches to assist the launch of iPhone 7 (Son, Lee, and Kim 2015). Before conducting the meeting, all the members of the marketing team should need to visit in private to establish their newly learned knowledge as part of the proposed marketing activities. Considering the scenario of Apple, it is one of the most innovative and resourceful technology-oriented companies for the last decade. Therefore, the marketing plan and approaches related to the launch of its latest product should need to reflect the uniqueness and contemporary technologic adaptability (Nergis, Polat, and Akgun 2013). It should need to measure its marketing activities by judging the overall capability to inform customers on why they will choose their product over the other existing products into the market. It is required by the company to monitor the exchange of marketing messages towards the targeted groups of the community so that the company can understand the likes and dislikes of the particular segment comprehensively. Therefore, the advertising and designing process should need to be controlled critically by the company, as the whole company including its customers should need to act as the marketing department (Sun 2014). The marketing aspects associated with the new iPhone device should need to provide adequate impact over the technology-buying decisions of the customers from the target market. Key performance indicators of promotion: Profit: Apple has to develop financial performance index in order to analyze the kind of impact that iPhone7 is making on the market. Apple will have to identify the additional amount of profit that has been generated due to introduction of the iPhone7. Apple will also have to ensure that all the shareholders of the organization can able to generate healthy profit after the introduction of the iPhone7. Feedback: Marketing plan of Apple will also have to focus on the feedback of the customers. Since, it allows organization to enhance the satisfaction level of the customers in a much more effective way. In fact, it will allow Apple to understand the best possible way for the promotion that will induce many people to purchase the product. Focusing on customers feedback will help Apple to solve the problems of the customers in an appropriate way. Employee satisfaction: Apple will also have to focus more on the satisfaction level of the employees. Since, majority of the time, introduction of new product in the market, increases the responsibilities of the employees. Therefore, it eventually enhances the stress level of the employees. Therefore, Apple will have to maintain proper internal operational process to ensure that employees do not have to face lot of difficulties to perform their responsibilities. Conclusion and recommendation: It can be concluded that the particular marketing plan would facilitate the organization in launching I-phone in the global market. In this context, the strategy plan will assist to accumulate further data required t make any business adjustments. By following the strategic planning, the organization will be able to collect adequate revenue from the domestic and global market. Although Apple is highly regarded household brand, the organization will launch new i-phone 7 to attract a huge number of customers in the business. Recommendation: The prime objective of the organization is to enhance the profit of the business within short timeline. By launching the new model of I-phone 7 in both domestic and international market, the organization is expecting a kickass growth in the business. The organization would engage a huge customers base by modifying their aggressive pricing strategy. On the other hand, the organization needs to involve effective promotional platforms including social media, digital media advertisement, newspaper advertisement and word of mouth. Post-sales service is another important factor of the business. Hence, the particular organization needs to increase service centers across the globe for enhancing after sales facilities. Utilization of promotional mix theory to decision selection: Promotional mix theory facilitates the organization in selecting business decisions. In this context, the researcher discusses the AIDA model, which would facilitate the organization in enhancing the promotional effectiveness in an appropriate manner. AIDA model: Attention: Attention indicates the process of creating brand awareness or affiliation with products and services. In this step, the organization tries to evaluate potential customers to notice products including I-phone 7. Strong imagery is one of the key factors for creating awareness of the products. The organization may employ the strong imagery to promote products in the global platform for obtaining customers attention in an efficient manner (Kim, Kim and Chen 2012). Apples marketing department understands the significance of strong imagery in obtaining customer attention. The organization will consider the competitors market for launching the product in the global platform. Interest: The next step in the model is to keeping the interest of the consumer. Customer needs to know how the product or service will facilitate them. The organization needs to enhance the product promotion for enhancing the interest among customers in the domestic and international platform. Apple I-phone 7 consists of enhanced features that attract a huge number of customers in the global platform (Levinson 2012). Hence, the organization needs to focus on the promotional activity for increasing interest among customers. Desire: Desire is a natural extension of interest. After grabbing consumer attraction, the organization needs to keep going interest by promoting I-phone on the global platform. Social media is one of the important platforms for increasing desire among the customers. Action: In the final step, AIDA marketing model suggests to take action by the customers in the society (Rosenbloom 2012). After obtaining users attention, the organization creates desire among the customers. The management team of the organization needs to map the action processes for identifying the outcome in an effective manner. Figure 2: AIDA Model (Source: Zhiqiang 2013)2. Identification of Target audience: Apple is a global brand that increases its brand value through providing a wide range of premium electronics products at premium price. The target audience for I-Phone 7 would be 25-30 years age people in the society. On the other hand, the aggressive pricing system of the company enables them to target business professionals belonging to the high-class society. Moreover, the premium looks and enhanced configuration of the products would attract all age groups in the global market. Storyboard: Intended Image: Action sought: Apple would enhance the future brand value through launching I-Phone 7, as the premium looks and enhanced technical features would allow the organization to attract a huge number of customers in the global platform. Apple needs to enhance the promotional activity on the social Medias including Facebook, Twitter and other online websites. Consequently, it would enhance the business profitability in an efficient manner. The organization needs to identify the key development areas in the promotional activities for the enhancement of product marketing. Message The promotional message will include the features and technical specification of I-Phone 7. By launching the particular product in the market, the organization would transmit the message about the technological advancement. References Apple. (2016).Apple. [online] Available at: https://www.apple.com/ [Accessed 7 Jul. 2016]. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Bergvall-Kreborn, B. and Howcroft, D., 2013, December. The Apple business model: Crowdsourcing mobile applications. InAccounting Forum(Vol. 37, No. 4, pp. 280-289). Elsevier. Bonk, C., 2015. The impact of Apple's communication and French and Finnish consumers' product perceptions: case of the iPhone product. Civi, E., 2013. 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Preannouncement effect of innovative new product on global telecom industry: focused on iPhone.Indian Journal of Science and Technology,8(24). Son, I.S., Lee, H.K. and Kim, J.S., 2015. Preannouncement Effects on Apple's Supply Chains: Using the Event Study based on iPhone 6 and 6 Plus.Advanced Sei and Tech Letters,84, pp.73-78. Sun, Y., 2014. A Smartphone Company's Innovative Marketing Strategy in the Chinese Market: A case study of iPhone. Tsai, P.H. and Chang, S.C., 2013. Comparing the Apple iPad and non-Apple camp tablet PCs: A multicriteria decision analysis.Technological and Economic Development of Economy,19(sup1), pp.S256-S284. Zhiqiang, X., 2013. Research of iPhone Target Customer Segmentation and Business Analysis Application.Telecommunications Science,1, p.025.